The AI Efficiency Tipping Point
Artificial intelligence permeates our lives to the point that we no longer consider it “artificial.” It’s just the way things are done. I believe AI benefits far outweigh the drawbacks. However, I also have a sense that AI-generated marketing has an efficiency tipping point. In other words, there’s a threshold for each business where savings…
Read MoreOnline vs. In-Store Shopping During a Pandemic
We asked individuals to tell us which words they associated with online and in-store shopping during COVID-19. While associations differ based on one’s preferred shopping method, fans of each method were more likely to associate online with two attributes – and safe wasn’t one of them. View the infographic to find out more.
Read MoreThe Things We Miss While Shopping
Colfax Marketing Group conducted a national online survey in July 2020 to understand how people’s shopping habits and attitudes were shifting during the pandemic. The infographic below, the first of a series, sheds light on what individuals are most eager to embrace again.
Read MoreSmall Business Vaccination For COVID-19
Do you fear losing your business to COVID-19 more than catching the virus itself? Guess what, you’re not alone. Your business is your baby, and as a parent, you feel a responsibility to protect and nurture it. So, while scientists develop immunizations for COVID-19, small business owners are exploring ways to safeguard their livelihood. 1.…
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