Posts by Leslie Clifford
The AI Efficiency Tipping Point
Artificial intelligence permeates our lives to the point that we no longer consider it “artificial.” It’s just the way things are done. I believe AI benefits far outweigh the drawbacks. However, I also have a sense that AI-generated marketing has an efficiency tipping point. In other words, there’s a threshold for each business where savings…
Read MoreOnline vs. In-Store Shopping During a Pandemic
We asked individuals to tell us which words they associated with online and in-store shopping during COVID-19. While associations differ based on one’s preferred shopping method, fans of each method were more likely to associate online with two attributes – and safe wasn’t one of them. View the infographic to find out more.
Read MoreThe Things We Miss While Shopping
Colfax Marketing Group conducted a national online survey in July 2020 to understand how people’s shopping habits and attitudes were shifting during the pandemic. The infographic below, the first of a series, sheds light on what individuals are most eager to embrace again.
Read MoreSmall Business Vaccination For COVID-19
Do you fear losing your business to COVID-19 more than catching the virus itself? Guess what, you’re not alone. Your business is your baby, and as a parent, you feel a responsibility to protect and nurture it. So, while scientists develop immunizations for COVID-19, small business owners are exploring ways to safeguard their livelihood. 1.…
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