Successful Marketing Is
about setting the right goal and overcoming obstacles to achieve it. Strong brands don’t spend the most, they make the most with what they spend. Colfax Marketing Group delivers custom solutions to overcome the core brand challenge.
Services
Our modular approach taps the right experts to turn brand issues into opportunities.
RESEARCH
- Market audits and analysis
- Online and in-person qualitative studies
- Quantitative surveys
- Ethnography
- Shopper studies
- Concept testing
STRATEGY & INSIGHTS
- Marketing plans
- Journey and message mapping
- Shopper marketing
- Creative strategies and briefs
BRANDING
- Concept development
- Launches
- Line extensions
- Positioning
COMMUNICATIONS
- Creative briefs
- Creative concepting
- Integrated campaigns
- Activations
Colfax in Action
Irv & Shelly’s Fresh Picks delivers organic and locally-grown fresh foods to Chicago area homes and businesses year-round. After a decline in sales, the brand questioned its value-proposition for Millennial households.
About
Leslie Clifford, Principal
Leslie has 20+ years of marketing experience working with some of the greatest talent in the industry at DDB, Arc Worldwide, Leo Burnett, and Geometry Global. From research analyst to SVP, Head of Planning, Leslie has focused her energy on understanding the how, why, and what next of human behavior.
Contact
Want to talk about the right marketing challenge and solution for your brand?
Let’s have coffee.
Leslie Clifford
Principal, Colfax Marketing Group LLC
